Consumer Shopping Behaviour Affectors And Patronage Of Online Students Buyers: Validity And Reliability.

The internet has revolutionized the way shopping is done. The traditional shopping of visiting a store is fast being displaced by online shopping, especially in developed countries, where many customers shop online. However, the pace and rate of online shopping are slow in Nigeria despite the rising population of Internet users. The objective of the paper was to examine the effect of consumer shopping behaviour affectors on purchase frequency of selected online student’s buyers in Lagos state, Nigeria. Different factors have been identified by different scholars as been affectors of shopping behaviour of online students buyers but there are misconceptions in the area of measures and scales. This study, therefore, sought to provide a validated instrument to aid research efforts in the area of consumer shopping behaviour affectors and patronage of online student’s buyers. After an initial questionnaire administration, the data was tested using validity and reliability tools. It was established that shopping behaviour affectors and patronage of online student’s buyers were fit for
application in other studies as all scientific conditions were met. Hence, researchers are encouraged to adopt, adapt or modify this instrument in their own study as it has been found valid and reliable.