DOES ENTREPRENEURIAL STRATEGIES CAUSES GROWTH AND SURVIVAL OF MICRO, SMALL AND MEDIUM SCALE ENTERPRISES (MSMES) IN NIGERIA? A MULTI-CORRELATIONAL ANALYSIS

Purpose: The aim was to examine the variables for measuring entrepreneurial strategies (ES) on growth and for the survival of top executive entrepreneurs and managers of MSMEs. Design/Methodology/Approach: Questionnaire approach of data collection was utilized. 160 respondents was collected from top executive of MSMEs in Nigeria. Descriptive and Pearson correlation statistical method such as multi-collinearity analysis was employed to provide testing of hypotheses. Findings: Therefore, the findings indicated a significant positive relationship between ES variables: adaptability to change strategy (ACS), exploitative  strategy(ES), (New Entry strategy), competitive strategy (ComS), collaborative strategy (ColS), conservative strategy (ConS), proactive strategy (PS), customer relationship strategy (CRS), cost minimization strategy (CMS) and risk taking strategy (RTS) on growth and survival of MSMEs.