INVESTIGATING ORGANISATIONAL CAPABILITIES AND MARKET SHARE OF HOTELS IN SOUTHWEST NIGERIA

Business performance is fundamental to businesses as the key objective is profit making. Many hotels in Nigeria face the peculiar organisational capabilities challenge which ultimately leads to a loss in market share. This study therefore investigated the effect of organisational capabilities on market share of selected hotels in South-west Nigeria. The study adopted cross-sectional suvery research design. The population was 2,750 management and supervisory staff of 37 selected hotels in Southwest Nigeria. Findings from the study indicated that organisational capabilities had significant and positive effect on market share at selected hotels in Southwest Nigeria. The study concluded that corporate culture, managerial knowledge, business process, human capacity, and stakeholder management are key resources for driving market share of hotels in Southwest Nigeria.